First-Order
Discount Codes
Verified welcome codes for new customers across UK fashion, beauty, home and food brands — tested at the checkout and ready for your first order.
A first-order discount — often called a welcome code — is a one-time offer a retailer gives a new customer, usually in exchange for a newsletter sign-up or a new account. Most sit in the 10–15% range and apply to your first purchase only. They are one of the most reliable ways to save when you are trying a brand for the first time, because the retailer is effectively paying to win your first order.
This page collects the verified first-order codes we currently hold across every category — fashion, beauty, home, and food & drink lead the way, as those direct-to-consumer brands rely most on winning that first sale. Every code is tested at the checkout before listing, and expired offers are removed promptly. Welcome codes are typically one use per customer or household and often exclude sale items, so it is worth reading the terms on each before you build a basket around it.
One honest caveat: a “new customer” label does not guarantee the biggest saving. Our live Welcome-Discount Study found first-order offers are broadly in line with — sometimes below — the codes open to everyone, so it is always worth comparing the welcome code against a brand’s standard site-wide codes and any live sale before you commit.
How First-Order Codes Work
What a welcome code is, where the offers cluster, and whether new customers really do save more.
Welcome Codes for New Customers
A first-order (or "welcome") code is a one-time discount a retailer offers to a new customer, usually in exchange for a newsletter sign-up. Most sit in the 10–15% range and apply to your first purchase only.
Shop NowWhere to lookBeauty, Fashion & Home Lead
New-customer offers are most common among direct-to-consumer fashion, skincare, supplement and homeware brands — the categories that rely on winning a first order to start a customer relationship.
Shop NowThe dataBigger Than Everyday Codes?
Not necessarily. Our live Welcome-Discount Study found first-order codes are broadly in line with — sometimes below — the codes open to everyone, so it pays to compare rather than assume the new-customer offer wins.
Shop NowFirst-Order Codes — Verified & Live
New-customer welcome offers, biggest discounts shown first. One use per customer — check each code’s terms.
Student? Get 6 months free Prime Student then 50% off the monthly fee
Valid university email required. After 6-month free trial, £4.49/month (50% off standard Prime). Cancel anytime.
£20 off your first order
New Customers Only One Use Per Customer Only
20% off your next order when you sign up to the Dean Morris Cards newsletter
Sign up to newsletter to receive code. New subscribers only.
Unlock 20% off your first order by signing up to our mail list
Enjoy 15% off your self-care ritual with our bestselling natural wellness products. From muscle-relieving balms to mood-balancing aromatherapy, this exclusive offer is designed to help you relax, reset, and restore. Use your code at checkout and don’t miss out on products that sell out fast.
- 15% discount valid on first order only - Offer cannot be used in conjunction with any other promotion or discount code - Free UK delivery and complimentary gift available on orders over £45
15% off your first order when you sign up to the Sedley newsletter
Sign up to newsletter to receive code. New subscribers only.
15% off your first order when you sign up to the Nourish London newsletter
New customers only. Sign up to newsletter to receive code via email.
Use Code WELCOME15 - 15% Off First Order!
New customers only — valid on your first order.
Enjoy 15% Off Your First Order at Korres Uk — Sign up & Shop Now!
Get 15% off your first order when you subscribe to Angel Barocco emails
Sign up to newsletter to receive discount. Cannot be used with other codes.
Subscribe to receive all our updates and offers, and get a 15% discount on your first purchase
1. Standard Website and Sales terms and Conditions Apply. 2. Offer available for a limited time only. 3. Discount codes cannot be used in conjunction with any other codes, one discount code per order. 4. Angel Barocco reserves the right to amend or withdraw this offer at any time (although will always endeavour to provide notice). 5. Promoter: Angel Barocco
Sign up to our emails for exclusive offers and snag 15% OFF your first order of insanely tasty snacks.
Free Delivery & 15% Off Get Free Delivery on all Nomination Charms and Jewellery. PLUS Use code WELCOME15 for 15% off your first Nomination order.
- 15% off Your first order at mococo.co.uk -Free delivery on Nomination jewellery and charms
15% off your first Craftiosity craft kit subscription box
New subscribers only. Applies to the first box of a new subscription.
Get 15% Off First Order of Toy Figurines from Dinosaurs to Farm Animals
Can't be used in conjunction with any other code
10% off your first order at gus and beau.
10% off your first order at gusandbeau.com.
Enjoy a 10% discount on your first purchase. Sign up now and save on your favorite products.
Offer valid for first-time customers only. Discount applies to the first order placed after signing up.
10% off your first order when you sign up to the Chargrilled newsletter
Sign up to newsletter to receive code. New subscribers only.
Use Code WELCOME10 - 10% Off First Order!
10% off your first order when you sign up to the newsletter
Sign up to newsletter to receive code via email. New subscribers only.
Get 10% off your first order with nimble cares when you spend £10 or more. One use per customer.
One use per customer. First order only.
10% off your first order when you sign up at The Cartridge Centre
Sign up via the website to receive the discount. New customers only.
Choose Your Sleep Goal Sleeping Deeper – Support longer, more restorative sleep. Breathing Better – Improve nighttime airflow and reduce snoring. Calming the Mind – Relax before bed and fall asleep faster. Building a Nightly Routine – Create healthy sleep habits with premium wellness essentials. Exclusive First Order Offer Select your sleep focus and receive an exclusive 10% discount on your first order.
https://www.longevitysleep.co.uk/terms-of-service
New to Longevity Sleep? Get 10% off your first order sitewide — mouth tape, nasal strips, silk mask, pillow mist & more.
https://www.longevitysleep.co.uk/terms-of-service
UK magazine subscriptions — motoring, craft, wildlife, coast & country
Shop magazine subscriptionsPopular Picks on Amazon
Top fashion and beauty buys with fast Prime delivery
As an Amazon Associate, MoneySaverCodes earns from qualifying purchases.
Welcome Offers by Category
Browse verified first-order codes by category — where new-customer discounts are most common.
Fashion
Clothing and footwear brands routinely offer 10–15% off your first order.
See DealsHealth & Beauty
Skincare, supplements and cosmetics brands lean heavily on welcome codes.
See DealsHome & Garden
Furniture, bedding and homeware retailers reward first-time sign-ups.
See DealsFood & Drink
Artisan food, drink and subscription brands offer intro discounts to new buyers.
See Deals
How to Get the Most from Welcome Codes
Practical ways to make sure the first-order discount actually lands on your order.
Sign Up Before You Buy
Most welcome codes arrive by email the moment you join a brand’s newsletter or create an account. Sign up first, wait for the code to land, then apply it to your first order — going the other way round usually means missing the discount.
Check the Terms First
First-order codes are typically one use per customer or household, exclude sale items, and sometimes carry a minimum spend. Read the terms on the code before you build a basket around it so there are no surprises at the checkout.
Stack with Cashback
A welcome code can often be combined with a cashback site on the same order, since cashback pays out separately from the retailer’s discount. Check the cashback site’s terms — a few exclude orders that use a voucher code.
Compare Before You Assume
A “new customer” label does not guarantee the best price. On many brands an everyday site-wide code, a seasonal sale, or a bundle offer beats the welcome discount — so it is worth checking the standard codes on the store page before committing.
First-Order Guides
Are Welcome Discounts Really Bigger?
Our live study measures how many codes are reserved for new customers and whether first-order offers actually beat the codes open to everyone.
How to Stack Voucher Codes
Layer a welcome code with cashback and loyalty points on the same order for the biggest possible first-order saving.
Best Cashback Sites UK
How UK cashback sites work alongside a first-order code so your first purchase earns money back on top.
Browse All Categories
More Ways to Save
Welcome-Discount Study
Our live study of UK welcome discounts — how many codes are reserved for new customers, and whether first-order offers really beat the codes open to everyone.
Read guideMoney TipsHow to Stack Voucher Codes
Layer a welcome code with cashback and loyalty points on the same order for the biggest first-order saving.
Read guideMoney TipsBest Cashback Sites UK
How UK cashback sites work alongside a first-order code so your first purchase earns money back on top.
Read guideStudent Discounts
Year-round savings for students — fashion, tech, food & more
View dealsPayday Deals
Monthly end-of-payday codes — fashion, food & treats
View dealsEco Discounts
Verified codes from sustainable UK brands — fashion, beauty & home
View dealsFirst-Order Discount FAQs
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New welcome codes added as brands launch them
Browse all verified first-order codes — one use per customer, tested at the checkout