Luke 1977

What to know about shopping at Luke 1977

Luke 1977 has been a menswear specialist since 2001, and the range still centres on the pieces the label built its name on: polo shirts and graphic tees, sweatshirts and hoodies, with jackets, overshirts, knitwear, denim, chinos, joggers and shorts filling out the rest. Accessories run to footwear, caps, belts, wallets, socks and underwear. A womenswear line and a Luke Junior range exist alongside them, but the catalogue is menswear-led and that is where the depth is.

Sale periods follow the ordinary UK fashion calendar rather than anything unusual to this brand. The clearance section is deepest after Christmas and again in the mid-summer end-of-season clearout, and outerwear tends to move during the autumn changeover. If you are buying a jacket or knitwear, the end of the relevant season is when reductions are steepest — and also when the sizes have thinned out most.

Free UK delivery applies over £50 at time of writing, and the retailer states instant refunds and free exchanges on returns. Klarna is offered at checkout. Student and key-worker discounts are advertised too, both claimed through the retailer's own verification rather than by entering a code here.

Two practical tips. Fit varies more across this range than the single-brand catalogue suggests, so read the individual product notes rather than assuming a consistent house sizing between the tees, the polos and the knitwear. And because the label sells its own collections rather than stocking other brands, a style that sells out in the clearance is generally gone for that season rather than restocked.

— MoneySaverCodes Team