Reef

What to know about shopping at Reef

Reef has been making beach footwear since 1984, and the range still reads like a surf brand rather than a general shoe shop. Sandals and flip-flops carry most of it, split fairly evenly between the women's and men's lines, with the Fanning the one most people arrive for thanks to its cushioned footbed and the bottle opener moulded into the sole. Around those sit slides, closed-toe shoes in canvas and leather, water-friendly styles built for wet sand, and a smaller kids' selection in both boys' and girls' sizing. Prices span roughly £10 to £150, with most pairs landing near £45.

Seasonality matters more here than at most footwear retailers. Sandals are a spring and summer purchase, so the deepest reductions tend to land from late August onwards as the season winds down, and again in the January clearance. The trade-off is size availability: by the time a style is discounted, the middle sizes have usually gone. If you want a specific colourway in a common size, buying in season and accepting less of a discount is often the only way to get it.

There are no discount codes on this store at the time of writing, so the savings are in the sale section rather than at the checkout. Check the delivery threshold before you order, since a single pair rarely reaches it and a second pair sometimes costs less than paying for postage.

On fit, Reef sizing runs close to true but the cushioned footbeds mould to your foot over the first few wears, so a pair that feels marginally firm on day one usually settles. The arch-supported styles are worth the extra if you stand or walk in them all day; the flatter classic flip-flops are better kept for short trips.

— MoneySaverCodes Team